She might be the star of the Pink Pony Club, but she’s also pulling in a lot of green.
Fans of Chappell Roan who are tapped into the “Good Luck, Babe!” singer’s profile on Propeller, a social impact site that leverages pop culture to raise funds for social justice issues, have raised over $160,000 for various organizations, per a report in GoodGoodGood, a news site that reports on positive stories.
On Propeller, an artist can outline the causes they care most about and fans can earn “points” by supporting those causes through watching videos, sharing calls to action, signing petitions, or more. Fans can then exchange those points for rewards such as merch or use them to make direct donations to organizations. Currently, Roan’s account is “propelling,” or raising money for, queer and trans rights and reproductive freedom. Over 150,000 of her fans have raised $160,000 for the Human Rights Campaign, a prominent national LGBTQ+ rights organization, and for Reproductive Freedom for All, which organizes people in support of reproductive rights.
Annie Flook, the head of artist partnerships at Propeller, told GoodGoodGood that Roan has been working with them since 2023 and has even participated in larger campaigns, such as people bidding for a VIP experience at some of her shows. Flook said Propeller offers Roan’s fans an “entry-level approach to activism.”
“You don’t have to be an expert on this certain cause because Propeller’s not the expert either,” she told GoodGoodGood. “But Human Rights is. Headcount is. So, if we can connect those dots and get those fans directed over there — even if they were getting connected because they wanted to win a prize — we’re still getting them involved with a good cause.”
A representative for the Human Rights Campaign even said that Roan’s efforts have helped them to secure about 2,500 new monthly donors.
“Partnering with Chappell Roan through Propeller has been incredibly impactful in our fight for LGBTQ+ rights,” Dane Grams, the Human Rights Campaign’s vice president of membership, told Good Good Good.
Roan has often emphasized giving back and supporting LGBTQ+ people at her concerts. Roan has been known to hire local drag artists to perform at her tour stops, and, according to GoodGoodGood, encourages attendees to tip them directly via Venmo or donate to organizations such as For the Gworls and Trevor Project. Roan has also resold fan-made friendship bracelets at her tour stops to support Gaza relief.
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